And make no mistake the tobacco industry continues to relentlessly market products that put a new generation at risk of addiction
For light smokers , those who smoke fewer than a pack per day, lower nicotine strengths such as 3 mg , 6 mg , or 12 mg per milliliter are usually sufficient
Back then, smoking wasnt seen as the health concern it is today, so the public didn't think it was a super big deal to allow children to pretend to smoke with these sugary imitations
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It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004