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While this is slightly down compared to 2017 (by EUR 1.1 billion cigarettes in volume), the share of the total illicit cigarette market remains stable at around 8.6 percent of annual cigarette consumption

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Each year, an estimated 4.5 trillion cigarette butts are discarded globally, making them the most common form of litter worldwide

(2010) Slogans of Tobacco Advisory Council (UK) Enough is enough

Like other tobacco companies, China Tobacco has a history of deflecting, denying and minimizing the deadly consequences of its cigarettes